LUNA by ULAH is a new store concept launched by ULAH, a local men’s clothing store. The brand is an extension of the existing modern, rustic store. We created the concept based around the idea of being a women’s complement to the men’s store – the desert night to ULAH’s day. We chose LUNA to allude to the mysterious mood of the planets and an unexpected feminine quality. I was responsible for leading the creation of the brand, as well as ongoing creative marketing for the store.
Art Direction by Joanie Meyer