This is a prospective Japanese brewing company called KAMAKURA, named after a seaside Japanese city. Visual inspiration was taken from the neon lights of Japan's city streets that illuminate the nightlife with bright colors. The brand aims to evoke the modern, lively spirit of Japanese nightlife and introduce Americans to new flavors of beer. KAMAKURA's goal is to become a mainstay in the USA and elevate the status of Japanese beer.
I created a 30-second trailer video to announce the launch of this line of beer into the US market.